Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]
Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]
Kuaishou live broadcast DAU exceeded 100 million in 2019
Kuaishou, also known as Kwai, announced last week its daily active live broadcasting users exceeded 100 million. 56% of Kuaishou anchors are post-90s.
China internet users overview for Q3 2019; lower-tier youths have strong spending power
The unique active devices of China mobile internet grow slightly to 1.41 billion units in September 2019; and, the active users on PC is about 500 million. The daily average usage time of mobile internet in China grew 7.3% YoY. And, the top mobile app categories by the average usage time growth are short videos. […]
China’s year-end shopping festival Double 12 is on
Following Double 11 2019, the last major shopping festival is Double 12. Alibaba’s Taobao of Double 12 will focus on live broadcasting; everyone is the host and everything can be broadcasted. Interesting content will become a huge highlight of Double 12 on Taobao.
Top mobile apps used by post-00s, middle-aged, elderly in Q3 2019
There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps. The number of active post-00 […]
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
China business mobile apps overview; top social apps Maimai and LinkedIn
China’s urban population under employment is about 425 million. Beijing, Shenzhen, and Guangzhou have the most employed post-85s and post-90s. Business mobile apps see an average daily usage of 25.4 minutes per user in China. And, the majority come from top tier cities with about half between 31-40 y-o. Top social apps for professionals are […]
Xiaomi in Q3 2019; IoT platform saw 213 million connected devices
The number of connected IoT devices on Xiaomi’s IoT platform reached approximately 213.2 million in Q3 2019, up 62.0% YoY. The number of users who have five or more devices connected to Xiaomi’s IoT platform increased to 3.5 million, an increase of 78.7%. MAUof MIUI, Xiaomi’s Android-based operating system, reached 291.6 million. In September 2019, […]
New attitudes of China internet users
48% of China internet users define “rich” with a minimum of 10 million yuan (US$1.42 million); they value “career” the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent’s Penguin Intelligence. We summarized the survey […]
Alibaba officially listed on Hong Kong Exchanges
Alibaba Group Holding Limited (“Alibaba” or the “Company”) (NYSE: BABA and HKEX: 9988) has officially listed on the main board of the Hong Kong Exchanges and Clearing Limited (HKEX) today, successfully going public in Hong Kong.
Top digital advertising companies in H1 2019, led by Alibaba and ByteDance
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]
China Double 11 shopping festival statistics 2019; best-selling brands
Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.
Spending per buyer on Pinduoduo grew 75% to US$219 in Q3 2019
Pinduoduo’s 12-month GMV ended September 30, 2019 was RMB840.2 billion (US$2,117.5 billion), an increase of 144% YoY. Its total revenues in Q3 2019 were RMB7,513.9 million (US$1,051.2 million), an increase of 123% YoY.
Trip.com (Ctrip) int’l hotel business grows by 50% in Q3 2019
China’s leading OTA Ctrip officially changed its corporate name to “Trip.com Group Limited” on October 25, 2019, and its ticker to “TCOM” on November 5, 2019. Trip.com Group operates a family of travel brands, which mainly consists of Trip.com, Ctrip, Skyscanner, and Qunar.