In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this engagement on smartphones has increased by 25 minutes, or 14.6%. Chinese smartphone users spend the longest time with their smartphones, followed by the United States, with adults spending 3 hours […]
China 618 Shopping Festival 2021: Tmall vs. JD
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
Insights of Chinese online shoppers in lower-tier cities
Lower-tier cities, accounting for over 68% of the total population in China, are the third tier and below urban and rural areas in China, which have the characteristics of huge consumption potential, good network infrastructure, and policy support. As the growth of the first and second tiers is slowing down, lower-tier cities are attracting the […]
WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]
WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60 million more than 2017. It is estimated to exceed 350 million by the end of 2019.
A postgraduate turned TikTok entrepreneur to hit US$30M e-commerce sales
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Chinese beauty products manufacturers: from OEM, ODM to OBM
Chinese consumers’ dressing table is no longer just the world of international brands, domestic beauty brands have begun to occupy the hearts of consumers. Similar to the popularity of “Korean makeup” and “Japanese makeup” a few years ago, the competitiveness of “domestic beauty” is soaring. In addition to the old brands of domestic products, even […]
WeChat’s new social e-commerce platform integrates Shopping Accounts
WeChat launched another product “Shopping Accounts” to its ecosystem in addition to Official Accounts, Mini Program, and Video Accounts.
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the largest quarterly net increase since 2016), according to the company’s financial results.
Tencent officially launched a Pinduoduo competitor
Last April 29th, Tencent launched a WeChat mini program called “Xiao’E Pinpin” and a related WeChat official account. The shopping model of Xiao’E Pinpin is similar to Pinduoduo, which is a social e-commerce platform.
China OTA Tongcheng-Elong’s monthly active users grew 58% in Q1 2021
China OTA Tongcheng-Elong Holdings reported 57.8% year-to-year growth in the average MAUs from 148.4 million in the same period of 2020 to 234.2 million.
Top 500 Chinese brands in 2021; WeChat is China’s and the world’s strongest brand
Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.
Top 13 global B2C e-commerce companies by GMV, led by Alibaba and Amazon
COVID-19 generated an increase in demand for online sales of physical goods due to quarantine restrictions imposed in many countries.1 Overall retail sales declined by 1% in a group of seven countries in 2020 included in a UN report while online retail grew by 22%.
Social e-commerce Pinduoduo’s road to brand upgrade
China’s regulatory authorities issued 18.2 billion yuan fine to Alibaba, calling a halt to its “choosing one out of two”. But it doesn’t make it much easier for Pinduoduo to enter the market.