Kantar Worldpanel, in partnership with Bain & Company, has recently released China Shopper Report this year, presenting a second look on what shoppers really do rather than what they say they do. The 2013 analysis is a continue of 2012 research, which confirms and refines the previous findings. Their findings are crucial to marketers who […]
Over Half of Activated Android Devices Installed Wandoujia App Store
Wandoujia, like iTunes for Android, is China’s leading Android app store with over 170 million users. It was first launched in 2010, and its international version, SnapPea, was launched in June 2012.
China SME B2B Market Close to 5 Billion Yuan
China SME B2B total revenue is 4.96 billion CNY in Q2 2013, which has a year-on-year growth of 19.2% and QoQ increase of 7.4% according to data from iResearch. Compared to Q1, the year-on-year growth in Q2 slowed down, but QoQ growth goes up a little. Due to international market sluggish, China SME B2B growth […]
Sohu Revenue in Q2 2013 Up 33%
Sohu just released its Q2 financial report on July 29, 2013. The total revenue in Q2 is USD 339 million, 10% higher than Q1 with year-on-year increase of 33%. Net income is 22 million USD in Q2, 6% lower than Q1 with a 100% year-on-year increase. Sohu operating income is 64 million USD in Q2, […]
Alibaba Released Weibo for Taobao with Sina
Alibaba announced Weibo for Taobao on Aug 1 2013, merely three months after investing 586 million in Sina Weibo, which was announced on April 29, 2013. The collaboration has two major benefits. Users can bundle their Sina Weibo and Taobao account together, saving them time to register and log in. Taobao sellers coud upload more […]
Baidu to Increase Cost for Unverified Account
Baidu is about to increase cost for unverified PPC accounts beginning from Aug 1, 2013. For unverified business accounts, promotion cost will increase from additional 10% to 20%. For unverified personal accounts, promotion cost will increase from additional 10% to 20%, no matter whether the account is authenticated or not. For verified accounts who have […]
Chinese Tourists Getting Less Satisfied
On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013. The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, […]
Case Study: Coca Cola’s Weibo Marketing
Coca Cola has been cooperating with Sina Weibo to promote its customized bottles using Weibo Wallet. It costs about 20 yuan a bottle. So, how was the online sales?
Where Did China Business Travelers Made Online Bookings?
According to AdChina research, Ctrip and Qunar are the top online hotel and air ticket booking websites. Over 50% business travelers made online bookings on Ctrip and Qunar. Generally speaking, business travelers who travel more than 4 times tend to choose online bookings.
China’s Top Flirting App Momo Users Reached 50 million
Momo, a Chinese mobile app or known as China’s top flirting app, has surpassed 50 million users and 70 thousand groups. Momo is launched in Aug 2011, with about 10 million users. And Momo added features like groups, message boards to attract more users. Momo aims at location-based relationship maintenance, gathering people with the same […]
14 Charts About Chinese Mobile Users in Tier 3 & 4 Cities
According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.
China Mobile Ads Average CTR Below 1% in Q2 2013
According to an adSage report, mobile application life cycle has been dropping from 200 days in June 2012 to 40 days in May 2013. The number of daily active users dropped and growth rate of new users slowed down.
Dianping Web Traffic Hit 2 Billion, Mobile Apps Unique Users Surpassed 75 Million
According to data published by Dianping, China’s leading user review and recommendation site, its monthly traffic (desktop and mobile devices) has surpassed 2 billion by Q2 2013, 70% of which is from mobile devices. Dianping Mobile apps recorded over 75 million unique users.
Sina Weibo Launched Paid “Retweet” Feature
Sina Weibo is testing its new paid “retweet” feature among a small group of users. As we know, each personally composed microblog post (or tweet) has a “read” link beneath it, which shows the number of people who have read your tweet. Now, Sina Weibo added new feature, after clicking the “read” link, you will […]
NetEase News Client Hit 120 million, Daily Active Users Reached 40 million
The number of NetEase News Client users has surpassed 120 million, and daily active users reached 40 million, said by NetEase General Manager Xu Shi at Longmen Zhen Salon hosted by Techweb on July 9 2013. NetEase launched news client points system in May 2013, which encourages users by giving them reward points if they […]