Baidu is about to increase cost for unverified PPC accounts beginning from Aug 1, 2013. For unverified business accounts, promotion cost will increase from additional 10% to 20%. For unverified personal accounts, promotion cost will increase from additional 10% to 20%, no matter whether the account is authenticated or not. For verified accounts who have […]
Chinese Tourists Getting Less Satisfied
On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013. The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, […]
Case Study: Coca Cola’s Weibo Marketing
Coca Cola has been cooperating with Sina Weibo to promote its customized bottles using Weibo Wallet. It costs about 20 yuan a bottle. So, how was the online sales?
Where Did China Business Travelers Made Online Bookings?
According to AdChina research, Ctrip and Qunar are the top online hotel and air ticket booking websites. Over 50% business travelers made online bookings on Ctrip and Qunar. Generally speaking, business travelers who travel more than 4 times tend to choose online bookings.
China’s Top Flirting App Momo Users Reached 50 million
Momo, a Chinese mobile app or known as China’s top flirting app, has surpassed 50 million users and 70 thousand groups. Momo is launched in Aug 2011, with about 10 million users. And Momo added features like groups, message boards to attract more users. Momo aims at location-based relationship maintenance, gathering people with the same […]
14 Charts About Chinese Mobile Users in Tier 3 & 4 Cities
According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.
China Mobile Ads Average CTR Below 1% in Q2 2013
According to an adSage report, mobile application life cycle has been dropping from 200 days in June 2012 to 40 days in May 2013. The number of daily active users dropped and growth rate of new users slowed down.
Dianping Web Traffic Hit 2 Billion, Mobile Apps Unique Users Surpassed 75 Million
According to data published by Dianping, China’s leading user review and recommendation site, its monthly traffic (desktop and mobile devices) has surpassed 2 billion by Q2 2013, 70% of which is from mobile devices. Dianping Mobile apps recorded over 75 million unique users.
Sina Weibo Launched Paid “Retweet” Feature
Sina Weibo is testing its new paid “retweet” feature among a small group of users. As we know, each personally composed microblog post (or tweet) has a “read” link beneath it, which shows the number of people who have read your tweet. Now, Sina Weibo added new feature, after clicking the “read” link, you will […]
NetEase News Client Hit 120 million, Daily Active Users Reached 40 million
The number of NetEase News Client users has surpassed 120 million, and daily active users reached 40 million, said by NetEase General Manager Xu Shi at Longmen Zhen Salon hosted by Techweb on July 9 2013. NetEase launched news client points system in May 2013, which encourages users by giving them reward points if they […]
Sina Weibo Activity Down by 30%
According to a third party data tracking service WeiboReach, Sina Weibo acitivity is down by 30% compared to the beginning of 2011. WeiboReach came to the conclusion by analyzing Sina Weibo accounts with over 10 thousand followers, and found Sina Weibo posts reached two peaks in 2011 and 2012, and went down in the second […]
Enterprise Weibo Accounts Exceeded 300 Million Followers
According to iResearch, monthly Weibo users accessing from desktop computers hit 285 million in March 2013, and Weibo mobile app monthly users reached 88 million. Weibo has become a mainstream application on both desktop and mobile devices. Sina revealed to media in 2012 that it had around 300 thousand Enterprise Weibo Accounts. The top five […]
16 Charts To Tell You About China Mobile Consumers
According to Nielsen’s research, China Mobile phone penetration is among the highest with 89%, among which 66% use smartphone. The younger generation are more likely to embrace smartphone devices; 82% between the age of 16 and 24. And over half of the mobile phone users have multiple phones.
Baidu Dominates Search Engine Market by 80.6% in Q1 2013
According to iResearch Q1 report, Baidu search engine market share is 80.6% (by revenue), growing steadily compared to 79.7% in last quarter. And Google shares 14.4%.
China’s Qihoo’s 360 Search Won Over 16% Market Share
Web analytics company CNZZ, acquired by Alibaba in 2011, showed that Qihoo’s 360 search engine market share by visits jumped from 10.59% at the beginning of 2013 to 15.18% in May.