According to 10oEC.cn report released last month, top 10 B2C websites which faced most consumer complaints is shown above. Taobao ranked the first with 17.31% complaint rate, and its response rate to complaints was the lowest. Coo8 had the highest response rate to complaints, with 85%. Consumers complaints on Taobao were mainly because of products […]
How Much It Costs to Set Up Online Shop on China B2C Platforms
You may wonder, how much would it cost to enter major e-commerce platforms in China? Here’s an illustration with apparel and clothing category. In the example of clothing and apparel, in Tmall, it would cost 100,000 yuan (USD 16,218) for security deposit, and 60,000 yuan service fee (USD 9,730). Commission charge is 5% of sales […]
Baidu Mobile Internet Updates in Q2 2013
According to Baidu Mobile Internet Report in Q2 2013, Android daily active users grew steadily though QoQ increase rate dropped down, and it might hit 300 million by the end of 2013. In Q2, the number of Android increased new users was about 20 million, with a 10% QoQ increase.
China E-Commerce Market Exceeded USD 713 Billion in H1 2013
By the end of June 30 2013, China e-commerce transaction reached 4.4 trillion yuan (USD 713.27 billion), which grew 24.3% compared to last year. B2B transaction totalled 3.4 trillion yuan(USD 551.17 billion), with a 15.3% YoY increase. B2B revenue in the first half of 2013 reached 9.38 billion yuan(USD 1.52 billion), with a 25.9% YoY […]
How Tencent Made Billions with QQ Membership
How does Tencent make billions from its membership? Today we will discover the membership secret of Tencent’s money machine. Establish QQ Membership Hierarchy System When Tencent established membership system, the key point was to charge members. How can Tencent make members continue to pay for QQ services? Tencent came up with membership hierarchy system, to […]
Baidu Offers Guarantee for Purchases via Its PPC Ads
Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.
China Mobile Marketing Insights
The Coming of Smartphone Age According to an article published in the Fiscal Times, China’s Smartphone Boom Has Huge Global Impact, the number of Chinese smartphone usage was 330 million, surpassed the total mobile usage number in the U.S.. Experian expected the number would increase to 500 million by the end of 2013. Mobile services […]
Top 10 Chinese Video Players in June 2013
According to iResearch, in June 2013, media players daily unique visitors reached 130 million in total. Baofeng was the top media player in China, with 29.86 million average daily unique visitors and 10% reach rate. Followed by QVOD and iTunes.
Sina Made Enterprise Weibo Verification Available for Singapore Companies
Sina Weibo recently opened its office in Singapore, making enterprise Weibo verification available for Singapore companies. Qualified personal Weibo account could also apply for verification. It is said by Jimmy Li, in charge of Weibo Trends Media in Singapore, that Singapore ranked the fourth in the number of registered Weibo users. Sina Weibo has 1.5 […]
University Weibo User Demographic Analysis
According to the report released by Chinese Academy of Sciences and Sina Weibo, by the end of June 2013, university Weibo users reached 30 million. 10686 university Weibo users were investigated, their ages ranged from 18 t0 25. The average age was 20.84. As the chart shown above, juniors used Weibo most, with 23.98%. Then […]
Interesting English Words Originated from China
Recently, the Wall Street Journal created a new word for Chinese mother gold buyers, “dama”, who beat Wallstreet tycoons in gold buying. Other than “dama”, there are some other new English words created specially for China, either by foreign media like the Wall Street Journal or by Chinese netizen. Let’s take a look at some […]
China Mobile Internet Users Reached 820M
By the end of July 2013, the number of mobile internet users in China reached 820 million, during which 3G users hit 334 million. 3G mobile users increased 100.94 million in 2013, equals to the total increased users in 2012. In total, 3G users reached 334 million, 28.2% of total mobile users. Currently fixed broadband internet […]
Top China Social Sharing Websites in July 2013
For quite a long time, Sina Weibo and Qzone took the first and second place in terms of China social media sharing ranking, and in July, Sina Weibo beat Qzone to be the top one.
Tmall Double 11 Promotion Is Coming: Are You Ready?
Tmall has promotion activities in all major holidays or festivals in China, such as Teacher’s Day, Mid Autumn Festival, National Day, Double Ninth Festival and Spring Festivals, not to mention some popular western festivals like Christmas and Thanksgiving. One of the biggest promotion activity is not from the festivals we mentioned above. Tmall created Double […]
Taobao New Mobile Visitors Surpassed 100M in H1 2013
In the first half of 2013, Taobao mobile new visitors surpassed 100 million, said Taobao on August 22, 2013. And Taobao mobile daily active visitors increased greatly, three times more than that of last year. Besides, the average time each visitor spent on Taobao mobile became longer, at least 20 mins. Taobao launched a beta […]