According to iResearch, in the first half of 2013, China mobile app developers kept losing money and the percentage of net loss developers increased significantly. Besides, most app users’ number could not reach a million. The research showed that more than 60% mobile app developers suffered net loss in the first half of 2013. 35.6% […]
China Online Air Tickets Booking Update in September
According to CTCNN, a Chinese travel industry finance media, the top five air tickets booking travel websites in September 2013 were Qunar, Ctrip, Mangocity, Kuxun and Elong. Except Mangocity, user coverage of the other top 4 sites all dropped in September in comparison with August. Mangocity had a dramatic growth in air tickets booking, with a […]
Data Analysis: Secrets Behind Taobao Traffic and Conversion Rate
Every seller on Taobao knows that conversion rate is very important, but how important is it? How it affects traffic? We are going to unveil the secrets behind Taobao conversion rate. Taobao conversion rate, which is the proportion of visits to the store who purchase products. Sales=traffic * conversion rate * average per consumer transaction
China TV and Online Videos Report 2013: Almost Half Don’t Watch TV Any More
ZDC launched a report on China TV and online videos study in 2013 recently, by analyzing 904 effective questionnaires from ZOL website. Key Findings were: Nearly half of respondents didn’t watch TV. Most respondents liked to watch TV in the evening. 60% respondents said their TV watching time was 1-2 hours. News, movies and entertainment […]
China Online Travel Agency User Coverage in August
According to CTCNN, a Chinese travel industry finance media, China online travel travel agency ranking top 10 in August 2013 were Ctrip, Tuniu, 17u, Elong, Lvmama, Mangocity, Uzai, Tieyou, Tempus and Mipang.
Chinese Consumer Insights for Q2 2013
Kantar Worldpanel released its quarter two Consumers Insights 2013 Asia on September 20, 2013. It showed the changes and development of FMCG market. In Q2 2013, FMCG in totoal had a 9.4% YoY increase, during which beverages had the highest growth rate of 12.1%.
Smartphone Brands Awareness in China: Samsung on the Top
According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia.
Half of Chinese B2B Websites Suffered a Net Profit Drop in H1 2013
According to a research by ebrun.com, one of the biggest Chinese E-Commerce social media, 47.8% respondents said their websites net profit dropped in the first half of 2013, and websites with decrease of paid members occupied 52.1%. 52.1% respondents said revenue increased compared to last year in the first half of 2013, 30.4% said revenue […]
Wechat Membership Card Aims Big in O2O Market
Tencent launched its Wechat membership card version X1 on September 24, 2013. It aimed at achieving 1 billion yuan (USD 162.9 million) monthly transaction.
Baidu, Sohu and iFeng Owns Top Video Platforms
Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]
China Mobile Advertising Is Booming
In the first half of 2013, mobile netizens reached 460 million, occupied 75% of total netizens. In 2012, mobile app platform advertising market was 1.26 billion yuan (USD 205 billion). It is expected to reach 2.57 billion yuan (USD 417 million) in 2013. Mobile advertising will keep a fast growing rate in the coming years.
How 58.com Won Classified Ad Websites War
58.com, a Chinese classified advertising website set up in 2005, targets at offering local life service with SME. It has 4 million active enterprises and 130 million monthly unique users, covering 27 major cities in the area of real estate, recruitment, automobile, housekeeping service, catering, second-hand market, etc. It has been eight years since the […]
China’s Inbound Tourists At Its Lowest In H1 2013
According to China National Tourism Administration, in the first half of 2013, the number of foreign visitors in China was merely 4.94 million. Compared to the number of visitors in the first half of 2012, 2011 and 2010, it has been dropping consistently for three years.
Chinese Mobile IM Active Accounts Reached 770M in Q2 2013
According to Enfodesk, in Q2 2013, Chinese cumulative mobile IM accounts hit 1.48 billion, with a QoQ increase of 21.3%. Chinese mobile IM active accounts reached 770 million, 75% more than that of 2012. Mobile QQ was the top mobile IM app with 39.9% market share,, followed by Wechat with 29.1%. Together, QQ and Wechat […]
Chinese Spending More on Gifts for Mid Autumn and National Day
According to Kantar WorldPanel Consumer Price Index, gift market grew 27% in 2012 compared to 2011 during mid autumn festival and National Day. Expensive gift became the trend. Gifts with more than 150 yuan (USD 24.4) surpassed 30% during the holidays in 2012.