Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC report released this month.
The Art of Social E-Commerce That Xiaomi Taught Us
1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. At 22:00 on 8th April 2014, Xiaomi’s total transaction amount in the latest round of “Mi Fan Festival” came to a halt at 1.5 billion yuan (USD 243.35 million), setting a new domestic record for single-day transaction amount in independent […]
Top 4 Trending in Chinese E-Commerce Market
The Chinese e-commerce market have seen a sharp rise in both B2C and C2C channels in the recent years. Rapid development in online shopping platforms, social media, online payment and mobile devices is not only driving the market to a boom, but also revolutionizing consumer experience and business marketing methods. Here are the four major […]
MIIT: Chinese Mobile Internet Users Reached 838 Million in January 2014
The Ministry of Industry and Information Technology (MIIT) of China recently published a report on the Chinese telecom industry in January 2014. The statistics showed that the total users of mobile internet services reached 838 million in January 2014, accounting for 67.8% of all mobile phone users. Mobile internet traffic also saw a remarkable YoY […]
Is Alibaba’s Evaluation Too High?
Word said that Alibaba’s evaluation grew 9.8% because of the Q4 good financial performance in 2013. According to Bloomberg’s data, Alibaba’s evaluation reached $168 billion, in that way, Alibaba would surpass Amazon’s market value. Carlos Kirjner, Sanford Bernstein’s analyst, claimed that Alibaba’s evaluation was too conservative and suggested to increase Alibaba Group’s evaluation to $245 billion.
China OTA Elong Cooperates With 17u
Early in the morning on April 10, 2014, Elong’s staff received an email from CEO announcing the strategic cooperation with 17u.
China Digital Marketing Report in 2014
Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited marketing staff in 30 enterprises to participate in the survey.
China Search Engine Market Reached 11.16 Bn Yuan in Q1 2014
According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
Alibaba Makes A Strategic Investment of $1.22 Bn In Youku & Tudou
Youku and Tudou officially announced that Alibaba and Yunfeng Capital (founded by Jack Ma and Yu Feng who is board director of Huayi Brothers) purchased Youku and Tudou’s A shares with $1.22 billion, Alibaba will hold 16.5% and Yufeng Capital holds 2%. Besides, Alibaba will appoint CEO Lu Zhaoxi as one of the board director […]
China MIIT Published 2014 C-BPI Report
China MIIT (Ministry of Industry and Information Technology) published its C-BPI report on March 30, 2014. The C-BPI report covered 178 industries and 8,500 mainstream brands.
Baidu and Alibaba Dominate China Online Advertising Market
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
Alibaba To Acquire AutoNavi Completely Fuels Turf War Over Map Data
AutoNavi is almost sure to become food on Alibaba’s plate. According to latest news, the two companies has already nailed an acquisition agreement, meaning that Alibaba will acquire the remaining 72% of AutoNavi’s stake, with an evaluation of around $1.5 billion, up more than 40% from last May when Alibaba first bought AutoNavi’s shares. At […]
Tmall Reposition To Target Tier One Cities
On April 16, Wang Yulei (CEO of Tmall) said during an interview that Alibaba decided to reposition Tmall and separate it from Taobao. That is, Tmall targets at fashionista in tier one and tier two cities, and Taobao targets at all levels of consumers.
Xiaomi Changed Domian Name, Going Global
On April 22, 2014, Xiaomi changed its domain name xiaomi.com to mi.com, the original domain name will redirect to mi.com. Except for changing a new domain, Xiaomi’s website redesigned to highlight e-commerce and its seven main products.