The Hurun Research Institute recently conducted an investigation about luxury consumption towards 551 rich men and women from 31 cities. Among the rich, 69 people were billionaires. The average age of multimillionaires and billionaires was 38 and 40 years old respectively. And the average money they spent yearly was 1.77 million yuan (USD 290,000), less […]
Qzone Hit 1 Billion Updates On New Year’s Day
Tencent’s Qzone usage reached 1 billion, with Qzone Microblog posts exceeding 62 thousand on the sixth second of midnight and feedbacks flying fast and furiously the whole day on Jan 1st in 2014. From grasping a remote control to posting wishes on website, Chinese netizens were renovating the way to spend their New Year’s Eve.
China Online Shopping Transaction Overview
In 2013,China online transaction value reached 1850 billion Yuan with a gradually stable growth .
China Search Engine Market Overview for 2013
Market Size: China Search Engine Revenue grew by 40.1% year on year in 2013. The market size of 2017 will surpass 90 billion yuan by forecast. The China search engine revenue in 2013 reached 39.32 billion yuan, with a 40.1% year-on-year growth. Compared with last year, the growth slipped a little bit but remained above […]
Demographic Analysis of Chinese Luxury Consumers
According to a study from Fortune Character Institute, Chinese would buy 47% of the luxury products worldwide in 2013. The November 11th, also known as Chinese Bachelor Day, had become a shopping carnival for Chinese netizens to satisfy their shopping desire. It’s even reported that a lady from Zhejiang Province bought a 13.3g diamond ring […]
Top 10 Marketing Campaigns in China in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.