Chinese citizens’ Tourists Satisfaction Index was 76.98 in Q3 according to China Tourism Academy , which was in a basic satisfaction level (relatively low). The top 3 countries among 24 sample countries with the highest satisfaction were Italy, Singapore and the U.S..
China is now the second most popular source country for visitors to Australia, following New Zealand with 1.2 million trips from across the Tasman in the last financial year.
In Q3 2014, the gap between Chinese satisfaction of outbound tourism and expectation was narrowed. While ratio of complaint was rising, Chinese travelers who complain and reported complaint accounted for 12.98% and 1.68% respectively. The main issues were travel products & service quality, public service including Chinese language support, and sense of security.
Italy, among all sample countries surveyed, ranked the highest according to the Tourists Satisfaction Index:
- Italy 79.95
- Singapore 79.82
- The U.S. 79.79
- Japan 79.48
- New Zealand 79.36
- Canada 79.02
- U.K. 78.85
- Australia 78.66
- Thailand 78.49
- France 78.23
- South Korea 77.55
- Spain 77.31
- Germany 77.13
- Malaysia 76.84
- Indonesia 75.86
- Cambodia 74.13
- Argentina 74.08
- South Africa 73.98
- Vietnam 73.84
- Russia 73.79
- Philippines 73.39
- India 73.38
- Brazil 73.05
- Mongolia 72.61
Also read: Rise of the China Outbound Tourism
