Costco Wholesale, the American membership-only warehouse club that provides a wide selection of merchandise, launched Tmall flagship store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products ranging from clothing to groceries to laundry detergent to health and beauty aids.
Tmall Global offers retailers the ability to sell to Chinese shoppers via bonded warehouses in Chinese free trade zones, which reduces logistics costs and shortens delivery times.
Tmall, Alibaba Group’s subsidiary having reached GMV of RMB 159 billion in Q2 2014, has become a very attractive B2C online shopping platform for international brands such as Estee Lauder and Burberry. In the past week, Zara and Massimo Dutti apparel brands launched their Tmall flagship stores.