In August 2014, total online advertising spend of consumer electronic brands exceeded RMB92.93 million (US$15.14 million) in China. Among all the consumer electronic brands, Haier spent RMB18.83 million ($3.06 million) on online advertising in August, ranking first, followed by Siemens and Nikon according to data from iResearch.
Web portal, online video platforms, and IT website are the top three ad placement channels for consumer electronic companies in China in August 2014. The advertising spend on web portal exceeded RMB30.07 million (US$4.89 million), accounting for 32.4% of the total spend, followed by online video (24.5%) and IT website (11.9%).
Also read: China Top 10 Clothing Brands by Online Ad Spend in July 2014
