In July 2014, total online advertising spend of Chinese automobile brands exceeded RMB480 million (US$78.16 million). Web portal, automobile website and online video platforms are the top three ad placement channels for automobile companies in China in July 2014.
Among all the automobile brands, Qoros spent RMB39.16 million ($6.38 million) in online advertising in July, ranking first, followed by Chevrole and Audi according to data from iResearch.
Also read: Top 10 Mobile Phone Related Brands by Online Ad Spend in July 2014