The total transaction value of China online apparel market exceeded RMB434.9 billion (USD70.75 billion) in 2013 with a YoY increase of 42.8%, which accounted for 23.1% of the whole China online shopping market.
It is estimated that in 2014, with stable growth of China online apparel market, the total transaction value will increase to RMB615.3 billion (USD100.1 billion) with a YoY increase of 41.5%, accounting for 22.1% of the whole China online shopping market.
There are still many issues in China online apparel market, such as imbalance of e-commerce distribution, payment and delivery problems, which restrict its rapid development.
China online apparel market has been highly anticipated by international brands such as Zara, Burberry and other who usually started by opening Tmall flagship stores in China.
Also read: Fashion chase of Top 4 China Online Shopping Websites
