In 2013, total transaction value of China online food ordering market exceeded RMB50.26 billion ($8.18 billion) and it is estimated to reach RMB85.04 billion ($13.85 billion) in 2014 according to data from iiMedia Research.
The number of online food ordering users increased to 107 million in China in 2013 and it is going to reach 158 million with an increase of 47.7%.
In first half of 2014, 20.1% of China Internet users have used online food ordering services. 27.8% of online food ordering users ordered food on mobile device while 31.1% on PC. With the popularity of mobile payment in China, mobile will be the key channel in online food ordering market.
Online food ordering users are more concerned about food hygiene, flavor, delivery time which accounted for 27.7%, 22.7% and 19.9% of respondents respectively.
In the first half of 2014, China group buying websites obtained more market share of online food ordering market comparing with other channels. The top 4 group buying websites in China online food ordering market are Meituan.com, Dianping.com, Nuomi.com and Lashou.com.
Also Read: Chinese Consumer’s Strong Intention for Online Purchase with Higher Buying Rates Than Browsing
