In this year’s Baidu World conference, Baidu shared some insights on its search trend and latest development related to artificial intelligence, and released a new mobile product called Baidu Zhida.
Baidu Search Update
Robin Li, Baidu co-founder and CEO, estimated searches by voice and images will exceed 50% of total searches in five years in Baidu World 2014 conference, an annual conference organized by Baidu.
He also shared the fact that Baidu mobile search volume exceeded PC volume on weekends and holidays in China; however, the mobile search quality is relatively low and the new user acquisition rate on mobile is less than 50% of that on PC. Mobile brought strong growth to Baidu according to Baidu Q2 finance results.
Baidu put in some hard work to improve mobile search quality recently with the launch of a new algorithm called Ice Bucket Update.
More people are searching for services on Baidu in China; last year, searches related to looking for services increased by 133%, said Robin.
Baidu Zhida: Mobile Solution for Enterprises
A new mobile solution for enterprises is released on Baidu World 2014, Baidu Zhida, which means “direct reach”. Users on Baidu Mobile can simply launch your brand’s app developed with Baidu Light Apps by typing “@” along with your brand name once you activate your Baidu Zhida service.
According to Baidu, the conversion after using Baidu Zhida is higher on mobile; and, it provides user management and industry templates.
BaiduEye
BaiduEye focus on guesture recognition and image search. The user simply use the finger to circle an item or pick it up and BaiduEye will lock the item for recognition and analysis.
BaiduEye doesn’t have a screen. “Frame” part is used to identify and analyze while the headset on the right is used to give user feedback. In addition, Baidu also revealed a smart device for food safety Baidu Kuaiso.
