Daily video sharing on Weibo exceeded one million times in August and the peak value of daily plays reached 150 million, according to Weibo press release on 2 Sep 2014.
Weibo claims it has become the biggest video platform for user generated content (UGC).
Among all videos shared on Weibo, the growth of videos shot and published directly on Weibo mobile clients and Miaopai app (a ten-second video camera app owned by Weibo) is significant.
The video of TFBOYS accepting Icebucket Challenge was played over 42 million times on Weibo, as many as 20 times of combined plays from Youku, iQiyi and Sohu Video. In the same period, over 120 celebrities used Miaopai to publish their completed challenge videos.
Weibo monthly active users (“MAUs”) were 156.5 million as of June 30, 2014, an increase of 30% YoY according to its official quarterly financial results.