Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Across most of the ten industries analyzed by Toms Insight, Baidu CPC is significantly higher than it is on Google. In our experience at Incitez, sometimes CPC could go beyond RMB100 in industries like plastic surgery. It makes sense as the market is huge and the competition is fierce.
Baidu reported total revenues of RMB11.986 billion ($1.932 billion) for Q2 2014; it has 81.7% share of China’s search engine market by revenue in Q2 according to iResearch.
