Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014.
Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.
Baidu Ice Bucket first update is launched today aiming for the following websites:
- Pages with forced pop-up windows and app download
- Pages that require user login before revealing content
- Pages with too many ads
Baidu’s official announcement emphasized on the type of sites that require users to download apps in order for access, which is bad for user experience; these type of sites will likely experience huge drop in search rankings on Baidu mobile search.
These days in China, some webmasters and entrepreneurs, developing mobile apps and being good at SEO, optimize pages for Baidu mobile and force the users to download and install these apps before the proposed content is revealed. Obviously this is bad for user experience and sites using this tactic should update their sites with more readable content and adopt an indirect way to promote their apps.
