The total number of fans of China e-commerce websites on Weibo reached 24 million by the end of July 2014, becoming a large online community for online retailers.
The post-80s are the primary group of the e-commerce sites fans on Weibo. 20% are from Guangdong province, followed by Beijing (11%), Zhejiang (9%), Shanghai (8%) and Jiangsu (6%).
Women of 26, 27 years old in Guangzhou represent the biggest fan group of China’s e-commerce websites..
China e-commerce total transactions reached RMB2.83 trillion (US$460 billion) in the second quarter this year, a QoQ growth rate of 7.1% and YoY growth rate of 19.9%.