China mobile shopping market total transactions reached RMB168.39 billion (US$27.3 billion) in the second quarter of 2014, representing 26.8% of total online shopping transactions in the same period in China, an increase of 24.6% compared with the first quarter.
China’s Top Mobile Retailers in Q2 2014
Taobao dominates mobile shopping market in China with over 84.2% market share by total transaction value, followed by Jingdong, VIP.com and mobile e-commerce operator MMB.cn.
Mobile Shopping to Continue Strong Growth in China
iResearch estimates China mobile shopping market is going to exceed RMB800 billion (US$129.7 billion) this year, 30% of total total online shopping transactions; over half of China’s online shopping transactions will be on mobile by 2016.
In 2013, China online shopping market total transactions reached RMB1892.49 billion (US$306.74 billion) and 14.5% was from mobile. 76.4% of total mobile retail GMV in China was from Alibaba (US$51 billion).
Also read: China’s Post-90s Favor Mobile Shopping
