China online travel OTA market transactions reached RMB61.41 billion (US$9.94 billion) with a YoY growth rate of 17.1%; total revenue reached RMB 3.24 billion (US$520 million), a YoY increase of 19%.
Ctrip still dominates China’s online travel OTA market with 54.2% market share whose mobile application has been downloaded more than 160 million, followed by eLong and LY.com:
Also read: Chinese Women’s Travel Willingness Report in 2014
China Tourism Academy estimates total revenue generated from China’s travel industry is going to reach RMB 3.3 trillion (USD 530 billion) this year with 3.76 billion person trips.
Business travel in Asia Pacific, led by a dominant China, outpaces the rest of the world, according to the GBTA Foundation.
China online travel is a very competitive market; e-commerce giant Alibaba is also laying out its strategy through Taobao and Alipay.
Also read: Top 12 Most Interested Topics of Chinese Online Travellers