China online advertising market reached RMB38.15 billion (US$6.19 billion) in the second quarter of 2014, an QoQ increase of 29.2% and YoY growth rate of 48.7%.
Search engine spend represented 33.9%, the largest share of China’s online advertising spend in Q2 2014, followed by e-commerce ads (26.2%) and online display ads (20.7%). Baidu, Taobao and Tencent are the top 3 by advertising revenue.