Samsung leads China’s smartphone market (23%) by total sales volume, followed by Xiaomi (21%) and iPhone (16%) during a five-month period ended in May 2014, reported by Kantar Worldpanel.
The report shows that 70% of Xiaomi buyers were smartphone users prior to purchasing Xiaomi, among which 20% are already Xiaomi users from Jan to May 2014. Among Xiaomi mobile phone buyers, less than 5% gave up iPhone. But Xiaomi phones have much more impact on other smartphone sales.
Among new Xiaomi phone buyers, 17% were Samsung users, 21% from domestic brands (Huawei, Lenovo, Oppo, ZTE, and Coolpad), and 18% were Nokia users.
Xiaomi sold 18.7 million mobile phones in 2013 out of 42.8 million units total sales in China. It held annual products conference in Beijing last week and released its latest smartphone Mi4.
The same report indicates that the top three smartphone features used in China are music, photo taking, and gaming.