Taobao updated and re-named Taobao Secondhand mobile apps to Xianyu in July 2014,targeting the secondhand products marketplace.
Second-hand goods trading has always been an important area of Internet trading commodities, with players such as classifieds site Ganji.com, 58.com’s used cars and second-hand trading, second-hand book trading from Dangdang.
Ganji’s second-hand trading focuses on discovering secondhand goods and exchanging contact information while Xianyu offers online transactions with the comfort and security of using Taobao and Alipay accounts.
Now, Xianyu leads China’s second-hand online marketplaces. Its monthly active users reached 82.34 million in March 2020, followed by Zhuanzhuan (20.94 million), according to data from BigData-Research.
Female users of second-hand e-commerce are significantly higher than men.
In the first quarter of 2020, among the three mainstream second-hand e-commerce platforms, there are slightly more male users of second-hand mobile phones than women, and female users of Xianyu and Zhuanzhuan are far more than men. Female users of Xianyu account for nearly 70%.