Weibo news feeds optimization program has officially launched and the official Weibo announced that with data analysis and users’ reporting, it will block the display of the low quality content to improve user experience.
At the mean time, the exposure of high-quality Weibo will also be increased for higher engagement.
Weibo has been testing this program for three months, during which the exposure of the low quality content was lowered by 35% and the total number of Weibo content views was up by 14%
Three types of low-quality information will be filtered out:
- Low quality content with little interactions or engagement
- Spam marketing content
- Auto-published content by authorization to third-parties
This update will not only improve the user experience on Weibo but also increase the views of high quality content especially We Media group who shares ad revenue generated on Weibo platform.
