Tmall is re-positioning as a platform for premium brands and it has over 4,000 global brands having set up stores from over 45 countries according to Tmall official Weibo.
China’s e-commercie platforms are not always cheap products with poor quality. Let’s see a few examples.
Apple’s only authorized e-commerce platform is on Tmall, opened in January 2014.
The average product price at Zwilling’s Tmall store is almost RMB 2,000 and it sells over RMB 15 million in one day, which is the total sales of one offline retail store.
Burberry launched its Tmall store in April. Read more here.
The turnover of Estee Lauder’s Tmall flagship store in June was nearly 10 million yuan, stimulating the off-line store sales at the same time. Estee Lauder launched Tmall flagship store on 21 May as the only authorized third-party e-commerce platform in China and the sales exceeded RMB 3 million on the first day.
French brand le coq sportif has been on Tmall for five years.
Companies with or without legal entity registered in China can benefit from Tmall platform. Incitez China are helping global brands set up both local and global Tmall online stores in China; talk to us to find out more.
