Wall ads in rural areas prove to be a good way of penetrating into lower tier cities; let’s take a look at some of the wall ads of China internet companies.
“You can run a store online and it won’t affect your personal life.” “Start a business on Taobao is better than going far away to work for others” ”Use Baidu to sell your product.” “Build roads to get rich; use Baidu before you buy.” ”Making a fortune rely on hard work; living frugally rely on Jingdong (JD).” “Go shopping at Dangdang” Everyone uses Yixin (instant messenger from China Telecom); every village becomes rich.”
About Rocky Fu
Rocky Fu is a digital strategist based in Singapore, with expertise in GTM strategies, developing growth marketing models, and optimizing retention. He worked in both Singapore and China for APAC markets. You can connect with him on LinkedIn. If you'd also like to contribute, contact us here.