Nielsen also found that FMCG sales in the Chinese market rebounded back to 8% growth in Q1, two percentage points’ increase compared with the same period of last year. Nielsen’s survey indicates that for Chinese consumers across the country, personal digital appliance tops their shopping lists, and is closely followed by home appliances.
Lower tier cities and West China (in particular, mid-west China which includes Sichuan, Guizhou, Yunnan, Shaanxi, Chongqing and Guangxi) consumer confidence is rising.
Health has become the top concern for all-tier city consumers in Q1, which is closely followed by their concern for income, according to Nielsen.