JD.com’s Wechat shop is currently being targeted among some Wechat users in Beijing and Shanghai with updated Wechat version 5.3.
In the Wechat shop being tested, the main offering are offers in limited time period and group buying offers.
Tencent’s given up its own e-commerce operation and instead investing for 15% stake in JD. According to the agreement between Tencent and Jingdong (JD.com), JD is in charge of all e-commerce activities except for public accounts.
Update (28 May 2014): according to JD, the new Wechat Shop consists of three sections:
- New discovery: fashion, new and cool products
- Brands: discounted brand products
- “Juhui”: “value for money” products
Update (6 Jun 2014): according to JD’s official data, JD’s total Wechat transactions had increased by eight times by 4 Jun 2014 after this update.