How Chinese Online Shoppers Engage with Brands on Social Media

In a study by Waggener Edstrom, Chinese online shoppers are most likely to say obtaining information about products and services tended to be number one way they engage with brands on mobile.

Brands That Chinese Digital Shoppers Follow on Social Media

According to the same study, mobile device brands are the most followed on social media by Chinese digital shoppers:

1. Mobile devices (83%)
2. Consumer electronics (65%)
3. Healthcare (61%)
4. Food & beverage (55%)
5. Travel & tourism (48%)
6. Personal care (39%)