In the first quarter of 2014, China mobile shopping market total transactions reached 78.02 billion yuan (USD 12.53 billion), with an growth of 13% from the previous quarter, an increase of 207% compared with the first quarter in 2013 according to Analysis International.
The overall China mobile shopping market is in rapid development period, mostly driven by merchants’ heavy promoting targeting mobile device users, the more mature mobile shopping habits among China online users, and rapid development of certain mobile apps like taxi app Didi Dache.
Taobao Leading China Mobile Shopping Market
Taobao also dominates China’s mobile shopping market with over 78% market share (by revenue), followed by JD with only 7.2%.
