According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
In Q1 2014, Baidu led the search engine market with 77.1% share (channel revenue included), Google China accounted for 11%. New Sogou (including Soso) accounted for 8.1%.
Baidu remained as the market leader in China in Q1 2014, keyword advertising was still the top priority of Chinese advertisers. Meanwhile, Baidu also improved its search engine marketing management and enhanced user experience. Revenue from mobile search also reinforced Baidu’s status in search engine market.
Google’s market share in China kept shrinking, its main revenue came steadily from helping Chinese advertisers reach overseas market.
The new Sogou (including Soso) focused on PC and mobile terminals at the same time. In PC terminal, Sogou’s traffic entrances added Tencent’s browser, QQ, etc. In mobile terminal, via QQ mobile browser and Sogou mobile browser and mobile Tencent websites and Sohu, the new Sogou’s development was promising.