According to the latest data released by iResearch, in February 2014, Chinese fashion websites daily user coverage reached 9.18 million. PCLADY ranked the first with average 970,000 daily user coverage and 0.4% penetration rate, followed by YOKA with 950,000 daily user coverage and 0.4% penetration. Onlylady ranked the third with 790,000 daily user coverage and 0.3% penetration rate.
The data also showed the monthly effective viewing time of Chinese fashion websites reached 14.45 million hours. MPLIFE had the highest monthly effective viewing time of 2.81 million hours, accounted for 19.5% of total. Followed by YOKA and SELF.