China third-party online payment market reached 5372.98 billion yuan (USD 870.33 billion) in 2013, with 46.8% YoY increase. According to iResearch, it will maintain the high growth rate and its importance in the whole economy strengthened. The deep collaboration with finance enterprises helped third-party online payment find a new growth point. 2013 was only the beginning of this new growth point, it hasn’t realized full potential yet.
The market share of core third-party online payment enterprises’ market share remained stable in 2013, Alipay led the market with absolute dominance of 48.7%. Tenpay ranked the second with 19.4%, followed by Unionpay with 11.2%.