According to report released by EnfoDesk, China B2B market GMV reached 7.1 trillion Yuan (USD 1.16 trillion) in 2013, with a 19.7% YoY growth. The market revenue was 16.98 billion Yuan (USD 2.76 billion), increasing 25.1% compared to last year. EnfoDesk regarded 2013 as the first year of a new growth cycle of China B2B market.
Why China B2B market increased in 2013?
From a macro point of view: Firstly, the government’s encouragement and financial support secured a healthy development of B2B e-commerce. Secondly, although the international economy was in recovery, its influence was weaker than increasing domestic trade which favor B2B market. Lastly, the explosion of long tail market was coming and hitting B2B market.
From a micro point of view: More B2B enterprises used internet for marketing to expand influence. The mature of B2B business model and the demand of deepening service promoted the development and diversification of B2B enterprises. And the e-commerce safety certification system was improving, giving the market a confidence in B2B enterprises.
In 2013, enterprises were more creative. New business models, including operating model, profit model and service model, kept springing up and maturing. EnfoDesk believed that the whole market would maintain a stable growth as B2B vertical service deepens and operating model diversifies.
Alibaba, Global Sources and HC360 ranked Top 3 of China B2B enterprises with market share of 46.4%, 8.2% and 4.4% respectively, according to EnfoDesk. The market pattern was quite steady in 2013; the market share of 9 core B2B enterprises totaled 70.3%.
EnfoDesk said that the market share of comprehensive e-commerce platforms would decrease while B2B would focus more on difference between industries.