31st January, 2014 is the first day of Chinese Spring Festival and this year is year of the horse. The Horse is one of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar.
According to the data published by Sina Weibo, the peak record was broken in the first minute of year of the horse. 863,408 posts were published, 55,110 more than that of 2014 New Year’s Day.
More than 34.47 million Weibo users interacted during The Spring Festival Gala; posts referred to The Spring Festival Gala reached 45.41 million in more than 4 hours, increasing 139% compared to last year. From Chinese New Year’s Eve to the 4th day of the lunar year, there were 166 million posts discussing about The Spring Festival Gala on Sina Weibo, with more than 10 million discussion every single day. The maximum number of related posts published in one single day was the first day of year of the horse. The discussion posted in the Chinese New Year’s Eve and Lunar New Year’s Day together was about to reach 100 million.
Source: Sina Weibo