In 2013,China online transaction value reached 1850 billion Yuan with a gradually stable growth .
Market Size: In 2013,China online transaction value reached 1850 billion Yuan with a 42.0% year-on-year growth.
According to the 2013 China Online Shopping Market Data from IResearch, China online transaction value of 2013 reached 1850 billion Yuan with a 42.0% year-on-year growth which was slower than in 2012. Based on the forecast data of total social retail sales in 2013 from Ministry of Commerce, The online transaction accounted for a 7.8% share of total social retail sales of consumer goods, rising 1.6% than last year.
With the growing habit of online shopping, the gradually established rules and regulations and the improving online shopping environment, China online shopping market was going to enter its maturity. In the near future, the online market will be growing steadily. At the same time, the traditional enterprises will stride forward into the e-commerce market at a massive scale. The potentialities of the western provinces and tier provincial cities in eastern part of China will also be exploited. And the mobile internet will enormously enlarge the convenience of online shopping. The situation mentioned above helped the fast growth of online market. According to the estimate, China E-commerce value will reach 4000 billion Yuan in 2016-2017.
Market Structure: The percentage of B2C was growing and reached 35.1% of the online shopping in 2013.
The B2C transaction value reached 650 billion Yuan with a 35.1% percentage of the online market, rising 5.5% from the 35.1% in 2012. Last year B2C market developed at a soaring speed with a 68.4% growth which was higher than the 30.9% growth of C2C market. B2C market will continue to be the main impetus of online shopping market. As estimated, B2C market will surpass C2C market and reach 52.4% in 2017.
According to I Research analysis, the reasons of B2C to be the main impetus of online shopping market:
(1) From marketing part, C2C market grows steadily with limited room, whereas in B2C market, many entrepreneurs have the access of B2C market and with plenty of opportunities.(2) From the enterprises part, except from the traditional B2C E-commerce websites, the traditional enterprises will attach the importance to the B2C market enter it. (3) From the consumers part, with the gradual development and maturity of online shopping, the consuming attitudes was changing and the demands for quality was enhancing. Compared with C2C, B2C market had more advantage on the reputation and quality guarantee.
Future Trend: B2C,O2O Platform and cross-border e-commerce will be the developing trend.
As the online shopping industry grew rapidly, B2C platform will become the mainstream. According to the online shopping structure, the proportion of B2C was becoming larger and larger and to be the main impetus of online shopping market. About the core competence of enterprises, most enterprises in the market were increasing the intensity of open platform development. Since online shopping reached 7.8% of total social retail sales in 2013, traditional enterprises realized the urgent need to do the e-commerce. And they will join the open B2C platform if they cannot build the platform themselves.
The O2O market had great potential. Having the character of connecting the online and offline, O2O can solve the problem of e-commerce trend for the traditional enterprises and will become an important part of internet market. Currently the traditional enterprises endeavored to combine the online and offline business. Among them, the local service industry had an early start with a mature development. In the future the local service will move toward mobile end with a vertical development. The retail market gradually sought the optimization and integration of online and offline resource. In the future, O2O mode will spread to more business.
Cross-border E-commerce industry improved and will develop in a fast speed. Cross-border e-commerce had become a hot point of e-commerce economy growth. Through years of development, China had a whole industrial chain including marketing, payment, mailing and financial service. The industry structure became stable. In the background of a big trend of global e-commerce development and Chinese e-commerce globalization, with the help of policy support from government and strong push from enterprises, Cross-border E-commerce will welcome a high-speed developing period in the following several years.