Sina tech news released on December 18 2013, that Amazon Web Service (AWS) achieved strategic cooperation with cloud valley belonged to China Broadband Capital (CBC). AWS finally was ready to launch AWS in Chinese market.
It’s very likely that AWS and CBC would build data base in Ningxia province and locate operating center in Beijing. The specific cooperation between AWS and CBC was still unclear, but it might refer to Microsoft’s Windows Azure model.
On November 1 2012, Microsoft agreed with 21Vianet Group, a carrier-neutral internet data center services provider in China to launch Microsoft Enterprise Cloud Services Office 365 and Windows Azure in China. Microsoft offered technology support, and 21Vianet Group operated these two cloud services in China. Microsoft successfully avoided telecom value-added services license issues.
Word had been spreading that AWS to enter Chinese market so many times. The most recent rumor was in the beginning of 2013, actually, Amazon did made several preparations for entering Chinese market. Amazon launched Chinese website by the end of 2012 and began recruiting Chinese staff. Seemingly, Amazon was about to enter Chinese market very soon, but then the cooperation negotiation was dominated by Amazon American company and it didn’t end well.
Amazon chose CBC this time probably because the latter’s success in helping Evernote enter Chinese market. AWS had developed over 10 years, in 2001, Amazon global began offering web technology support and operation for offline retailers which was the predecessor of AWS. In 2002, Amazon offered AWS paid services to third parties. Now, AWS was one of the fastest growing business of Amazon, Evercore Partners analysts predicted that Amazon’s market value would surpass USD 50 billion in 2015.
AWS was invincible in the U.S. market, but it faced fierce competition in Chinese market with Alibaba Cloud Computing, Baidu Cloud Storage, Sina Cloud and Ucloud. Ucloud CEO told media that AWS entering Chinese market would be a good thing for Chinese cloud services companies, because of its high-profile in cloud services could help developing Chinese market.
AWS still faced localized operation difficulties, Ucloud CEO said that if AWS want to win Chinese market, they need to focus on product development, technology support and sales. Kaifu Lee once told media in May 2013, that the era of global enterprises operating their businesses in China through its subsidiary coporations had failed, AWS could only had the chance to compete in Chinese market by authorizing its technology to a single Chinese company.