This is the part 2 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 3.
With the basic understanding of consumer demographics features, now we take a further look at social sharing apps’ usage in travel. Sina Weibo and Wechat ranked the first and second in social sharing networks in travel. Demands for LBS information were large. 91.7% of consumers said they had used Sina Weibo to share their information, while 72.9% used Wechat.
71.4% consumers would choose comprehensive travel app, and only 28.4% would choose multiple travel app in professional areas.
Picture was the top sharing content of travelers, with 85.1%. Status about their feelings ranked the second with 68.1%. Location information came to the third with 46.8%.
In travel, most used mobile app was Baidu map, with 39.6%. Followed by Autonavi with 18.8%. According to Enfodesk, in the future, the competition in mobile map app would remain in the big companies. If small companies want to remain their market share, they need to differentiate their products. Mobile map app began to transition from tool app to a platform app to offer one-stop services.
There was a growing need of one-stop services demands for mobile map apps.
