According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, ranking the second. Followed by Sogou and Google.
Except for Baidu, 360 and Sogou, other search engines’ market share all fell below 3%. Google only accounted for 1.66%, Microsoft Bing accounted for 0.56%.
In November, only 360, Sogou and Youdao had a growth in market share. 360 had the biggest growth monthly, almost by 1%. Sogou grew by 0.78% monthly. While, Soso had the biggest drop in November, decreasing by 1.4%. After the integration of Sogou and Soso, they both experienced different developing tracks. Whether the merge would enable the new Sogou to compete with 360 and Baidu, we will wait and see.