These days the smoke of the war between Alibaba and Tencent was very thick. Wechat payment was regarded as the last key element to O2O. In fact, from the insiders’ perspective, Alipay has always been the rich handsome guy. Nowadays, Alipay could not stay calm anymore, which illustrated that WeChat payment came with full preparation.
The public account opened the door of payment for WeChat, and WeChat Payment completed the final step in a closed loop O2O.
In a WeChat Payment experience activity scene, once you scanned the QR code of drinks , it would automatically enter the WeChat Payment page, then you could press the button to jump to the binding bank card payment page. After you enter the bank card number , ID number and set the password, you would complete the payment. Then the vending machine will automatically pop the products you just bought.
In the process, you actually also completed a WeChat Payment registration. In fact, the technical support and license for WeChat Payment was TenPay. But in this way, TenPay got the perfect stealth, and didn’t disturb many old Alipay users at all.
For consumers, it is not really “not wanting to register a new payment account”, but ” not enough temptation.” If WeChat Payment offers the enough benefits for consumers, it’s still a strong competitive opponent to Alipay wallet considering the current WeChat user advantages. Currently about 10,000 vending machines that supported WeChat QR code scanning have been put into operation in Beijing, Shanghai , Guangzhou, Shenzhen and other places.
It is understood that in addition to the common WeChat QR payment, there are app payment and the public account payment you can use. App payment mainly includes dianping and WeChat cooperation model. When users want to find a restaurant, they can find the nearest restaurant on the mobile dianping client, and pay the coupon through WeChat Payment.
It is noteworthy that, a variety of WeChat public accounts can access to the payment function. For example, Reference News official WeChat subscription center References Secretary, allows users to directly pay the subscription of the newspapers.
This also means that once WeChat Payment is popularized, you can achieve a complete closed loop from online to offline. Clearly, WeChat in mobile end will form a giant that could compare to Ali Empire.
These days, Alipay is crazy to promote Alipay wallet. At least on a national scale, YinTai (a Chinese online shopping mall) has already been a territory of Alipay wallet.
And By the end of October this year, Alipay Wallet version 7.6 officially launched the public service platform, there were already a large number of banks , telecom operators , utilities payment institutions, retailers , etc. joined them. Alipay wallet announced that companies entered Alipay wallet services platform would be exempt from any certification fees when WeChat Payment had its public meeting. Obviously, it aimed at WeChat’s earlier news that it would charge an 300 yuan annual fee for the service accounts.
However , the WeChat team confirmed that, the 300 yuan certification cost is the third party service fee when the service account apply for WeChat authentication. Tencent also claimed that 300 yuan certification fee is just for the service account operators, individual users and subscribers acocunts are irrelevant.
According to WeChat reports, WeChat public accounts increased to more than 200 million within 15 months, with 8,000 accounts growing and more than billion times information exchange per day. However, for the specific number and proportion of service and subscription accounts of the more than 2 million public accounts, WeChat didn’t reveal much for now.
Compared with the WeChat, Yu’E Bao currently plays a great role in Alipay wallet. It’s found that in recent days perhaps in order to actively promote Alipay wallet ,the annualized 7-day return of Yu’E Bao soared from about 4.8% to 5.2%, and many users are happy to earn a little more each day. And now, it is difficult for WeChat to compete with Alipay directly in a short time.
Perhaps, if there was no WeChat, in mobile Internet payment field, Tenpay could hardly compete with Alipay, but with 600 million users support, WeChat Payment and Alipay wallet could have a fight.
Source: Today Morning Express
