Today we’ll share an overview of how China internet enterprises make money via these eleven common business models.
1. Online Advertising
Online advertising is the major business model of many internet enterprises, including many portal websites like Sina and Sohu, and many personal websites.
And video ads is a new way of making profit, Youku, Tudou and other video websites sell pre-roll ads to make money.
2. Service Provider
Telecom value-added service is one of the most craziest internet business model. Nearly every websites ranked in top 100,000 globally gain revenue from service provider. At present, service provider is restricted by China Mobile and the profit rate dropped a little.
3. Online Sales Websites
B2C and C2C websites which sell products from other companies, such as Taobao and Amazon. Some websites sell their own product online (including B2C).
4. Sourcing Websites
These information websites provide special resources and services for members to make profit. Alibaba is the typical representative of China B2B website.
5. Online Gaming
NetEase and Snda are online game developers, their business model is to sell virtual equipment and props.
6. PPC Search
Baidu makes a lot of money from PPC search, Hao123 and other websites offer classified websites information.
7. Advertising Networks
Advertising affiliates networks offered services to advertisers and webmasters, making money from the price differences.
8. Digital Service (Agencies)
IT service companies help enterprises to build and maintain promotion websites; and they also sell IT products of large internet enterprises; they offer network infrastructure services; they offer online marketing plans and search engine optimization services.
9. VC
Web 2.0 sites would attract and accumulate a large number of users, and they will gain venture capital fund. These websites may be purchased by large internet companies like Google and Microsoft.
10. Freemium Websites
Websites like 51job have accumulated a large scale of members, and these members may be potential consumers for some large enterprises.
11. Online Products
Developers could sell their open source software or ASP system services.