Baidu Tieba

Part of Chinese social media, Baidu Tieba, or Baidu Post Bar, a social network owned by Baidu, was established in December 2003 with forum-like features and has one billion registered users with close to 8.2 million topic boards. And the number of monthly active users is close to 300 million.

Baidu Tieba allowed anonymous posting before 2010 which just showed IP address, but now it only allows posting by registered users.

According to Alexa Internet, traffic to Baidu Tieba makes up more than 10% of the total traffic to Baidu properties.

Baidu Tieba vs. Online Forums

The concept is very similar, and it looks a lot like a traditional online forum in its early days, but now Baidu Tieba consists of millions of very specific topics or interest boards (bars) with social features.

Every bar can have up to three masters, thirty vice-masters, and ten video-masters to manage uploaded videos.

Baidu Tieba allows for the use of polls. Every bar has its own 2GB space for members to upload videos. If a bar is ranked within the top 500 of the official rankings, it has its own album.

Baidu Tieba Audience

70% of Baidu Tieba users are post-90s users.

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