The total transaction on China’s biggest online shopping day – Double 11, which was November 11 2013 known as Bachelor’s Day, reached 35 billion yuan (USD 5.71 billion).
According to ebrun, one of the biggest Chinese E-Commerce social media, the best-selling brands of clothing, cosmetics, diaper, jewelry, personal care and watch were listed in the charts below.
Inman topped in the clothing brands with 119.31 million yuan (USD 19.46 million), AFU ranked the top in cosmetic brands with 48.84 million yuan (USD 7.97 million).