As the curtains close on a turbulent 2024 marked by global economic headwinds and widespread fatigue, many brands, marketers, and consumers find themselves looking ahead to 2025 with cautious optimism.
Economic indicators suggest a modest rebound—what some analysts are calling a “wobbly recovery.” However, from the reemergence of brand advertising to the proliferation of AI-driven creative content, the year ahead is likely to usher in a variety of nuanced shifts rather than a dramatic turnaround.
Below are ten key marketing trends poised to define 2025, drawn from industry data, consumer behavior surveys, and the evolving realities of an uncertain global marketplace.
1. Brand Mindshare Revisited: The Comeback of Brand Advertising
After years of “traffic-first” strategies, which focused heavily on short-form video promotions and livestream sales to drive immediate conversions, brands are waking up to the stark limits of pure volume-chasing.
As user acquisition cost...
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