In a groundbreaking development for China’s digital landscape, Xiaohongshu (Little Red Book) is emerging as a dominant force in the search engine market.
QuestMobile’s recent report reveals that the platform’s daily search volume has reached an impressive six billion queries in Q4 2024—doubling from three billion in mid-2023. This figure now places Xiaohongshu at nearly half the daily search volume of Badfidu, China’s long-standing search giant.
A New Era in Search Dominance
Industry insiders confirm that Xiaohongshu’s meteoric rise has come at the expense of Baidu’s market share. With Baidu’s daily search volume hovering just above ten billion, Xiaohongshu’s continued growth trajectory suggests it could soon surpass Baidu as China’s most-used search engine. Experts speculate that Baidu relinquishing its top spot is not a matter of if but when.
Xiaohongshu’s surge isn’t accidental. The platform has aggressively recruited top-tier search talent from Baidu. A source rev...
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