In 2024, a unique trend has emerged in China, where EDC (Every Day Carry) toys have skyrocketed in popularity, especially among men. According to data from Taobao, searches for EDC toys increased by 532% year-on-year, with transaction growth reaching an impressive 345%. Over 70% of buyers are male, particularly those between the ages of 18 and 40.
What Are EDC Toys?
EDC, originally an acronym for “Every Day Carry”, refers to small items that people carry daily for practical use.
Initially, the EDC concept emerged from enthusiasts of pocket knives and tools in Western countries, focusing on the utility and aesthetic appeal of the items. Over time, the concept has evolved, and now includes stress-relief toys like spinners, magnetic clickers, and “slap coins,” which have become a favorite pastime for many men looking for a way to unwind.
These toys offer a tactile experience that has won over a large portion of the male population. The appeal of EDC toys lies not jus...
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