Searches Surge 500% as EDC Toys Become Popular for Stress Relief in China

In 2024, a unique trend has emerged in China, where EDC (Every Day Carry) toys have skyrocketed in popularity, especially among men.

According to data from Taobao, searches for EDC toys increased by 532% year-on-year, with transaction growth reaching an impressive 345%. Over 70% of buyers are male, particularly those between the ages of 18 and 40.

What Are EDC Toys?

EDC, originally an acronym for “Every Day Carry”, refers to small items that people carry daily for practical use.

Initially, the EDC concept emerged from enthusiasts of pocket knives and tools in Western countries, focusing on the utility and aesthetic appeal of the items. Over time, the concept has evolved, and now includes stress-relief toys like spinners, magnetic clickers, and “slap coins,” which have become a favorite pastime for many men looking for a way to unwind.

These toys offer a tactile experience that has won over a large portion of the male population. The appeal of EDC toys lies not just in their function but also in their craftsmanship, design, and ability to provide an escape from the pressures of daily life.

One of the most popular products in the category, a magnetic clicker, sold for over 8 million RMB through a single link on Taobao, illustrating the financial potential of this emerging market.

The Cultural Appeal of EDC

For many men, EDC toys are more than just gadgets—they represent a lifestyle and a personal statement. On platforms like Bilibili, enthusiasts share videos showcasing their collections, reviewing different toys based on playability, design, and craftsmanship.

For some high-level EDC collectors, the focus is on the “feel” and “quality” of the items, beyond just how fun they are to use. The detailed structure, smooth texture, and high-end materials are all factors that add to the allure.

Prices for these toys can vary widely. For example, while lower-end items may cost as little as 10 RMB, premium products can fetch over 1,000 RMB, thanks to their advanced materials, intricate design, and custom craftsmanship.

The Business of EDC

With over 60,000 EDC-related products available on Taobao, the market has captured a broad audience. High-end EDC enthusiasts are willing to spend significantly more for premium items that offer a better sensory experience.

Some items, such as high-end pushers, are made from stainless steel and undergo special treatments, giving them a tactile and auditory edge over cheaper plastic alternatives.

For those who take EDC seriously, it’s not just about the aesthetics—it’s about how the toy feels in hand. Pushers priced over 1,000 RMB often incorporate cultural elements like good luck symbols or even mythical concepts, adding deeper meaning and appeal for collectors.