Baidu, China's leading search engine, is under increasing pressure from emerging competitors as it strives to maintain its dominance in the search market. With new players leveraging AI technology to enhance their search capabilities, Baidu is pivoting towards AI to stay ahead.
Rising Competition in the Search Market
The search market has become a battleground for various internet companies. On July 10, Alibaba affiliated search engine Quark launched its "Super Search Box," centered around AI search services. Earlier, on July 1, Tencent's Yuanbao introduced a deep search function, and DingTalk AI search began its invitation-only testing phase on June 26.
Search engines have always been a prime target for internet companies due to their role as traffic gateways, crucial for information and service distribution.
As content platforms like Xiaohongshu, Douyin, Kuaishou, Bilibili, and Zhihu improve their content offerings, users now have more diverse options beyond traditi...
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