Kantar Worldpanel has released its "2024 Brand Footprint Report" detailing the top 50 most chosen brands in China’s fast-moving consumer goods (FMCG) market. The report reveals key drivers of brand growth in the new market reality through an analysis of the performance of these leading brands.
The report uses Consumer Reach Points (CRPs) as a metric to identify the brands most chosen by consumers globally and those with the fastest growth.
Key Findings from the Report:
Top Brands: Yili, Mengniu, Master Kong, and Haitian remain the top four consumer choices, with Uni-President re-entering the top ten list.
New Entrant: Baixiang has made it into the top 50 for the first time, becoming the fastest-growing brand.
Consumer Preferences: In 2023, there was a notable shift in consumer purchasing preferences, with beverages accounting for six of the top ten categories for attracting new consumers.
Brand Growth: Reaching more consumers remains the cornerstone of brand gro...
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