In recent years, the short drama market has experienced an unprecedented surge, captivating audiences worldwide with its bite-sized, high-quality content. This explosive growth is transforming the entertainment industry, creating new opportunities for content creators, investors, and marketers alike.
A Booming Industry
The short drama industry in China has seen remarkable growth, with the market size reaching 37.4 billion yuan (US$5.2 billion) in 2023, a staggering 268 percent increase year on year, according to data from Sensor Tower.
This surge is expected to continue, with projections suggesting the market could reach 100 billion yuan (US$14 billion) by 2027 according to CGTN. This growth is largely attributed to the widespread habit of watching short videos among Chinese online users, who spent an average of 2.5 hours daily on such content in 2022.
Mini-dramas, with their short, smartphone-optimized episodes, cater to this audience's preferences for quick and enga...
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