According to iResearch, SNS in PC-end grew steadily, and the traffic in mobile-end and PC-end became closer. In PC-end, Weibo and social services kept increasing, while in mobile-end, Wechat was the main driving force.
In August 2013, friends-making social networks reached 430 million monthly coverage, with a 0.2% YoY increase and a 1.3% QoQ drop. IM ranked the top of social services, with 471 million monthly coverage, followed by search and online videos.
Besides, mobile traffic increased sharply driven by Wechat. In August, monthly time spent on Apps increased 251.1% annually, PC-end traffic dropped 31.3%. Especially for friends making social services, the growth in mobile-end decreased its growth in PC-end.
Wechat users’ monthly viewing time added up to 750 million hours, with a 495.9% YoY increase. Wechat friends circle and public accounts were the main reasons for user stickness.